Writing Packages for Small Businesses

The AI Paradox

For content writers, AI is our main competitor – businesses can ask AI to write their content more quickly and at less cost (although, I would argue that it will not communicate as effectively as a human writer). However, developments like Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and Large Language Model Optimisation (LLMO) mean that businesses now need a human writer to ensure that their content is structured and written in a way that makes it easy for any AI system to recognise. You need to guarantee that you get mentioned every time someone asks AI a question related to your business.

How does AEO differ from SEO?

Whereas the goal of SEO (Search Engine Optimisation) is to maximise the ranking of your website, AEO focuses on you getting mentioned in AI responses. Both are important. Ensuring that your business gets mentioned in AI responses is an essential way of future-proofing your online identity, attracting more visitors to your website and growing your business.

What do AEO, GEO and LLMO mean for my website?

To ensure your website is recognised and cited by all of the search engines and AI chats out there, it needs to be written and structured in ways which make it easy for AI to pick out what it needs and see you as a credible, reliable source.  This means that the content of your website may not need to change dramatically, but it may need to be adjusted to ensure it is packaged in a way that AI can easily draw from and reference. This is where a human content writer can help – paradoxically, you need a human to make sure AI can understand you.

How to optimise your content for AI search engines.

Making the following changes to your website will help AI find you:

• Ensure your content is written in clear, concise sentences.
• Use bold print for key terms and concepts.
• Chunk your content into manageable sections using sub-headings and a question-answer format.
• Use “How to…” subheadings.
• Use your business name or brand in each chunk of text.
• Start paragraphs with the answers to frequently asked questions.
• Include statistics, data and quotations with links to credible data sources.
• Include clear comparisons to other methods or businesses to prove why you are better.
• Ensure reviews and testimonials are clearly labelled and easy to find.
• Include a biography of you as the business owner.
• Don’t just repeat information; share original insights or unique practices which make your brand stand out.
• Refresh your web content frequently (preferably every 6 months) When doing this, prioritise the pages most frequently viewed.

How can a human writer help my website stand out?

A human writer, like English Writer Plus, can ensure that your content is written in the most effective way to optimise your presence to AI systems, as well as making sure your content still appeals to your customer audience. A human writer can help you in the following ways:

• Saving you time: Each of the tips I’ve listed above is a relatively quick change but together, they add up to quite a time commitment from you – time you are unlikely to have if you’re running a busy business. The idea of six-monthly updates may seem unmanageable to you but, by signing up to one of my writing packages, you can leave me to update your web content on a rolling programme.
• Writing to purpose: As a writer, I can ensure your content is structured and phrased in the appropriate way to meet these new necessities. I’ve been teaching students to write to an increasing variety of purposes for three decades – writing for the purpose of being recognised by AI systems is just another set of conventions to apply to content. I don’t need to be an expert in your industry to apply this schema to your content.
• Targeting your audience: Whilst the aim here is to stand out to AEO, GEO and LLMO, you also want your website to speak to human beings who will follow the links AI makes to you. As such, web content still needs to be written in a style and tone that suits your brand.
• Effectively communicating: As an expert in your field, you will know all the acronyms and subject specific terminology associated with it; your potential customers may not. If I listed the tips above using terms like simple declarative sentence, atomic content, bottom line up front and entity rich writing, you may not know what I meant so you would be likely to ignore the advice. When writing web content, it is essential that any non-expert customer can understand it, so employing a human writer who is not an industry expert is an excellent way of ensuring that everybody can understand and access your business.

English Writer Plus Web Writing Packages

The packages offered below mean that you have the flexibility to ask me to do a range different work for you. Whichever package you use includes a free initial meeting to discuss your needs.